William Royce Smith

Broker Associate

William “Royce” Smith is one of South Walton’s top-producing real estate agents and an expert in the very unique Scenic Highway 30A market. Working with both buyers and sellers, Royce excels in delivering the highest level of “concierge” representation. Royce holds an Associate Broker license and works for the very prestigious Rosemary Beach Realty agency as one of their top producers with more than $150 million dollars in sales.

With a new bachelor’s degree in-hand, Royce left Georgia to begin his career in Dallas as a Regional Promotion Director for American Broadcasting Corporation (ABC) in their music and television division. Three years later, he again relocated—this time to Los Angeles—where he served as the Vice President of Marketing and Promotion for Polygram Records and consulted for other top record labels including Warner Brothers, BMG, and Sony. Now well established in “the industry”, Royce founded Prime Hits Marketing and Promotion in Atlanta, where he served as President and continued to consult, market, and promote gold and platinum record recording artists and talent.

In 2003, Royce and his wife moved their life to the beach. Unable to remain still for long, and with a new-found interest in the local real estate, he embarked on his second, and current, career. He enjoys meeting new people and helping them achieve their dreams of owning property in one of the world’s most beautiful beach communities.

Royce attributes much of his success in real estate sales to his marketing acumen, decades of experience, and his firm commitment to advertising through well-proven methods and mediums, and has a deep understanding of how to effectively present properties and connect with earnest buyers. An early adopter of technology and digital marketing methods, he leverages online advertising, social media, and email to reach and motivate buyers with his well-crafted messaging.

Royce particularly enjoys developmental real estate and has become a leader in the representation of large-scale projects, having represented new construction multi-unit condominiums as well as entire communities.

Whether buying or selling, residential or commercial, Royce is pleased to offer his local real estate knowledge, sales experience, marketing prowess, and enthusiasm to you in your next endeavor. Call Royce today and take the next step toward achieving your real estate goals.

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